Social Media
You're in for a shock if you think of yourself as a social media expert who knows it all. Due to the quick development of social media analytics tools, industry experts are now able to gather a wealth of fresh, in-depth data that aid marketers in developing social media plans that are more successful. Numerous research studies are being done on the issue, some of which you may not even be aware of. These ten fascinating social media statistics are something you probably didn't know.
12 Things about the Social Media
1. In fact, Facebook is expanding.
Facebook may be gradually losing its relevance as a social media platform in specific markets, but on a global level, things are quite the opposite. Every second, five new Facebook profiles are created. It's hard to believe, but it's true. The number of births worldwide is greater than that!
2. There are six different social networks on Twitter.
The Social Media Research Foundation and the Pew Research Centre recently examined hundreds of Twitter interactions and discovered a pattern. On Twitter, there may be up to six entirely distinct communication networks operating. And we all believed that tweeting was a very simple activity.
3. Users are more tuned in to videos than ever.
4. A real-time dictator is Twitter.
According to a survey by Lithium Technologies, users of Twitter may have unrealistically high expectations due to the platform's real-time nature; 53% of users who tweet a brand expect a response within an hour. That's not all, though. The percentage jumps to a
whopping 72% if they are upset and tweet a complaint! Utilise tools to monitor your response times and be sure to reply to every tweet that comes your way as soon as you can (especially the irate ones!).
5. Late evening is a perfect time to tweet.
6. Visuals have real power on Facebook.
Track Maven developed a precise timing for maximizing our chances of getting retweeted after studying over 1.7 million tweets. It seems that on Sundays between 10 and 11 p.m. ET is the greatest time to tweet during the day. Late at night, when there are fewer shares, content just has a better chance of getting shared. Consider posting at this time if you want more interaction.
7. Written content is key.
Marketers will be searching for top-notch content to increase the visibility of their brands on numerous social media platforms. Writers can relax because it appears that marketers value written content the most. According to a yearly survey by the Social Media Examiner, blog posts and authoritative articles are regarded as the most significant type of social content by 58% of marketers. When compared to the timid 19% of marketers that choose visual content, that is especially striking.
8. Twitter users aged 55 to 64 are becoming older.
Increasing quickly. In actuality, this is the Twitter demographic with the quickest growth! All those who promote goods to consumers over the age of 18 will be delighted by this surprising truth.
One thing is evident based on the useful insights provided by the data collected from all those research studies: in order to stay on top of your game, you simply need to have a solid understanding of social media analytics and statistics.
9. Facebook is most alive on Fridays.
In its most current Social Intelligence Report, Adobe examines more than 225 billion Facebook posts and comes to the conclusion that Friday is the best day to anticipate user involvement. Posts get more comments, shares, and likes then — possibly because Fridays are the best day of the week to take a day off from work! Something to take into account as you examine your own posting schedule.
10. Marketers say written content Trumps Value.
Almost 3,000 marketers participate in Social Media Examiner's annual survey, which yields a wealth of information about how marketers view social media and sharing.
It's interesting that textual content resonates with marketers the most in a social media ecosystem where visual content predominates. Written material is considered by more than half of marketers (58%) to be the most significant type of social content. Second place went to visual content (19%).
11. Aim for 28, 118, or 385 Interactions Per Post.
We marketers are left wondering what defines excellent interaction today since Facebook page reach has decreased. To determine the precise location of the average engagement for sites of various sizes, Social Bakers examined more than 40,000 pages earlier this year. pages with a fan base of 0 to 9,999: 28 responses per post 118 interactions per post for fans between 10,000 and 99,999.385 engagements per post for fans between 100,000 and 499,999.
12. The context for content.
Your material must be different for each platform, just as every social media site is diverse and has a distinctive framework. One size definitely does NOT fit all when it comes to this. The conversation's context and the platform on which you are posting it must be reflected in your material. Speaking the language of the website you are using is more important than just the varying post and image sizes that each site demands.
: Just as you wouldn't upload a photo on Linkedin, you wouldn't publish a severe research paper on Instagram.
: Twitter focuses on conversations, whereas Pinterest is image-centric. As a result, certain aspects of your material will also be different.
Recap
These kinds of facts and figures can serve as a solid springboard for trying out your own course of action and tactics. Find the best system that works for you by starting with these statistics and testing them out for yourself. then return and divulge! Please let me know how it goes for you.
What social media statistics caught your attention? What ones might you take action on? Do you have a favorite statistic that has recently influenced your social media choices?